Digital Product Management

Digital Product Management

Leadership guides successful product development in any organisation. Product managers help organisations define and refine their vision and gain insights into their process and progress. They synthesise user feedback, analytics, assumptions, such as asking, “What is this product trying to solve and for whom?” They seek out new discoveries to define features and experiences that address the organisations highest priority opportunities. Product managers manage not only products, but projects and processes as well.

The product manager’s responsibility is to integrate the various parts of an enterprise into a strategically focused ‘whole’, maximising the value of a product by managing the offering with an understanding of market needs. For a product manager to succeed, they require a wider understanding of almost all aspects of the organisation, along with a very focused knowledge of a specific product or product line and its customers.

At BroadWise, you will learn to be an effective product manager. You will be shown how to make a detailed dissection of the product lifecycle, the importance of an effective pricing strategy and how to market products for maximum impact. You will get to know the advantages and disadvantages of available distribution channels, the cornerstones of an effective and branding strategy and so much more besides.

Upon completion of the intensive training, you will be actively involved in collaborating with other team members to work on our various projects to gain practical work experience.

Enjoy the freedom to gain practical work experience from any location at a pace that suits you, with no time-restrictions to worry about.

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